Marketing professional with 10+ years expertise in crafting, managing, and optimizing content for IT & tech.
I bring a strong foundation in both B2B and B2C communications, combining strategic SEO with data-driven storytelling to build brand authority.
Beyond content, I specialize in shaping brands' positioning and messaging, developing go-to-market strategies, and creating sales enablement assets that drive adoption and growth.
I also refine content for large language models (LLMs), applying clear structure, precise language, and optimized keywords to ensure discoverability in AI-driven search and workflows.
I partner with businesses of all sizes, across diverse industries, to deliver content and messaging that connects, converts, and scales.
PROFESSIONAL EXPERIENCE
Want the full story? Check out my LinkedIn profile to see my experience, skills, and past work in detail.
Product Marketing Manager
Textmagic
(2025 - present)
Directing content marketing initiatives to increase traffic, engagement, and leads, involving competitor analysis, team management, and collaboration on strategy development to meet revenue goals.
Content Marketing Manager
Textmagic
(2023 - 2025)
Directing content marketing initiatives to increase traffic, engagement, and leads, involving competitor analysis, team management, and collaboration on strategy development to meet revenue goals.
Head of Marketing Communications and PR
Heimdal
(2022 - 2023)
Communications & PR Department lead, focusing on multiple marketing facets including content, social media, PR, and translations; developed and executed channel marketing strategies, incorporating market analysis and consumer trends for optimized campaigns.
Marketing Specialist
Heimdal
(2021 - 2022)
Crafted and implemented the company’s content strategy across various channels (organic marketing, PPC, media buying, and partnerships; led brand positioning through campaigns, product launches, and thought leadership initiatives.
CRM Content Specialist
Blue Chameleon Tech
(2019 - 2021)
Developed and executed targeted promotional campaigns across multiple channels, optimized content for SEO, and implemented content marketing strategies under project management guidance.
SEO Content Manager
Green Tree Marketing
(2016 - 2019)
Produced and optimized SEO-friendly content, conducted keyword research, and managed data analysis for traffic and SEO, while ensuring brand consistency and innovating to enhance audience engagement.
